As the marketing manager of my own job search, the more I go out networking and promoting myself, the more I realize that my profile positioning is at the core of everything that I do. How do I improve my product positioning - one of the four "P's" in my marketing mix? How do I improve the way I am perceived by prospective employers and by people I network with? What... Read more
By James Weldon 17 Sep 2008 - 0 comments
In the last couple of weeks, I've challenged myself to create more structure around my search process by developing tools to increase the odds of a positive response from prospective employers or anyone I'm networking with. It's been helpful to think about myself as if I was a marketing manager responsible for a consumer good. My tool kit resembles the "marketing mix" - or the four Ps of marketing: my... Read more
By James Weldon 10 Sep 2008 - 0 comments
I'm a portfolio manager recently let go by the hedge fund group at a bulge bracket investment bank in New York. Like many of my peers, I grew into the role through an apprentice process that included a lot of hard work and the luck of being in the right place at the right time. Indeed, at many points my physical location may have been the most important factor: It... Read more
By James Weldon 03 Sep 2008 - 0 comments